⚡ [Part - 2/2] Top 10 cognitive biases to use in your next marketing strategy
The more important ones
Hey there!
Welcome back to Kwerks. Here’s what you’ll find in today’s newsletter:
The next 5 cognitive biases you should use in your marketing strategy.
A quote that I wanted to share with you all.
Previous Tip: Don't retarget your leads very frequently! No, seriously! Don't! (All tips here)
Last week we saw about the following cognitive biases. If you’re new to Kwerks, then I would highly suggest you read through the first 5 cognitive biases of this series.
Now coming back the next 5 biases you should know are:
6. Decoy effect - According to this theory, if you want your user to choose one option over another, propose a third one, which is inferior to the other two. The third option is intended to make people choose your preferred option. I’ve already talked about this effect and how you can use it.
7. Barnum effect - By making the user think that the content is specifically about his/her personality, you can get more attention and higher ratings for your content.
Coca-Cola applied this technique successfully in their “Share a Coke” campaign by using 250 of the most popular names instead of their iconic logo. Their consumers were encouraged to buy personalized bottles, with their names to share with friends, family, and social media.
8. Halo effect - A positive impression made in one area of your business could influence your audience’s opinion of another area. So if you create useful content that resonates with your audience, you will be able to achieve a positive impression for your overall business. The opposite effect can also be observed.
9. Rhyme-as-reason effect - By telling the same thing using rhyme, you can convince the target audience more quickly.
Example, Bounty - The quicker picker upper
Burger King - Have it your way, It’s the only way!
10. Serial position effect - The position of a sentence you want to highlight on a page influences the way this sentence will be remembered by your audience. Research has shown that items near the end of a sequence as well as those at the beginning of a sequence are the easiest to recall for readers. This fact is well-known to SEO experts and copywriters. Now you know why I always link my posts at the end 😜 (see the sixth point at the top)
🤯 Marketing Wisdom!
“Nothing sticks in your head better than a story. Stories express the most complicated ideas in the most digestible ways.” - Sam Balter, Sr. Marketing Manager, Hubspot.
It’s in our DNA as humans to feel connected to stories. So start telling stories about your company, product, or the CEO. You’ll see amazing results.