⚡ 4 highly effective demand gen strategies you can use today!
Hey there,
Recently I came across Lenny's newsletter (by Lenny Rachitsky), where he writes about product development, growth strategies, career progression, etc. Highly recommend you to subscribe to it.
In one of the issues, Kyle Poyar had guest posted about product-led marketing and how you can use different strategies to generate demand for your product organically. And I thought, that's something everyone should know about!
Develop Sidecar Products: These are micro products you can build to add value to the users and promote your primary product. These type of products can help you attract high-intent audience to your website.
Example: Ahrefs’s Free Keyword Explorer
I personally use b2badslib to bring 5% of it's visitors to Kwerks.
Templates: You can create templates to show how your product can be customized to achieve the goals that a user has. Notion does this brilliantly with the template library for various use cases, from a basic to-do list, to a sales CRM. A user just needs know what he wants and bam, he can create it instantly.
Example: SurveyMonkey’s Survey Templates
“How-to” Landing Pages: You can also create programmatic landing pages for all your product use cases. It's ok if there is not much to talk about in those pages. Just enough content is needed to convey value. Zapier's 6000+ “how to connect x + y app” landing pages is a classic example.
Example: ManageEngine EventLog Analyzer's Logging Guide
Product Education and Documentation: You can create an extensive guides for generic queries that also acts as product documentation to drive users to your product. I've personally seen help document pages rank on the first page for generic queries. So this is something that's worth a try.
Related examples: Ahref's Guide on How to Do Keyword Research for SEO
What other different strategies are you using for your product?
Until next time,
Vijay | Kwerks