⚡ Google IO 2023 and how marketing will change?
Hey there,
On May 10, 2023, Google held their I/O 2023. The event was livestreamed online for developers and other interested parties around the world. Google CEO, Sundar Pichai announced a number of new products and features. One particular section caused a buzz among a lot of marketers - the Search Generative Experience.
Here are some key takeaways from our conversation in the Kwerks community:
⚡ Brace yourself for a dip in organic traffic: With the introduction of the SGE, many companies are likely to experience a significant decrease in their organic traffic, which could directly impact their revenue.
⚡ SGE takes the spotlight: Just like we used to strategize for featured snippets, now we need to focus our efforts on optimizing content for the SGE. It's the new battleground for visibility and engagement.
⚡ Shifting gears to conversion optimization: With fewer visitors coming directly to our webpages, the importance of conversion rate optimization (CRO) has never been more critical. It's time to double down on improving our conversion rates and maximizing the value from every interaction.
⚡ The evolution of keyword research: Say goodbye to traditional keyword research as search behavior transitions from generic queries to specific requirements. We'll need to adapt our strategies accordingly.
For instance, instead of targeting phrases like 'CRM Zoominfo integration', we'll be catering to queries like 'How can I integrate my CRM with ZoomInfo to enrich my existing leads database and how can I do effective marketing with this enriched data?'
So how do you think things will change once SGE becomes mainstream? Comment below.
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Cheers,
Vijay | Kwerks