⚡ 5 marketing tactics you should focus on in 2023
And why you should too
Happy New Year everyone!
In a year like 2023, where businesses around the world will be looking for ways to cut down costs, selling your product is going to get difficult.
Here are 5 marketing techniques I’m planning to focus on in 2023 and why you should too:
Why?
Interactive content is going to be crucial for brands to garner the attention of their prospects. AR, Spotify’s wrapped, online guides, and interactive demos (of your product) are some of the ways to present content instead of using static pdfs.
In today’s world of short-form content, more people are going to prefer a 30-sec video than a 1500 words blog to get their answers. So brands are going to focus more on creating this short-form content. I’m already seeing a lot of companies do this on Linkedin and Instagram. So I think it’s going to get better moving forward.
Lifecycle marketing works like this - Lead gen > Nurture > Conversion > Retention. Basically, you do not stop marketing just because they’ve become your customer.
Alignment with your internal teams is going to be crucial this year as a lot of companies will be taking a targeted approach to get more conversions. So as marketers, we should closely work with our customer-facing teams to not just enable them for conversion, but also make sure your customers understand yours is not just a “better to have” but a “must-have” product at their organization.
Influencer marketing is something I’m going to experiment with as I predict we can reach more stakeholders (in the form of awareness) at a company using this technique. Most of us watch an MKBHD video before buying the latest phone. B2B buyers are also human. We just have to put in the work to find out whose videos they’re watching to learn about the market and products before they make a purchase decision. This might not work for most products, but it’s better to try than not do it.
Cheers,
Vijay
Kwerks | www.kwerks.space