[Kwerks - #3] Making people commit to a ritual can improve the product experience
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Metrics Impacted: Customer retention | Customer satisfaction
Previous tip: Saying numbers in a way we can understand
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Recommendation:
Making people perform a ritual while using your product improves the overall experience while consuming the product.
Examples -
Twisting, licking and dunking an oreo biscuit.
Using salt and lemon before consuming corona beer.
Effect:
Performing a ritual before or while consuming a product increases the satisfaction and people enjoy the experience more. It is even better if the time between the ritual and consuming the product is more. These rituals should be repetitive, fun and easy to do.
Why it works?
When we put in the effort to do the ritual, we subconsciously enjoy it more, since we feel that we were a part of the creation. This happens because we tend to overvalue whatever we own. Click here to know more on this effect.
How to implement this?
It purely depends on your brand and audience. So you’ll need to think of a ritual that makes sense for your brand and product. Test out the ritual with a small group of people and ask for feedback. If that works, then start advertising it and eventually it will grow organically through word-of-mouth.